Vimeo, renowned video software company, has announced a first-to-market partnership with Dolby to enable the hosting, sharing, and streaming of Dolby Vision videos on Apple devices. Millions of Apple device users can now use Vimeo to access the same professional-quality video technology used by the world’s best storytellers, according to the company.
“Vimeo’s purpose is to make professional-quality video accessible to everyone, and today we’re bringing that power to hundreds of millions of Apple users around the world with Dolby Vision,” said the company’s CEO, Anjali Sud, in a statement.
Dolby Vision, which was first introduced in 2014, is primarily known as an HDR format that is widely used in both commercial and home theatre applications. It’s widely recognised as the best video experience available today, thanks to its rich and vibrant picture quality, which includes exceptional brightness, contrast, colour, and detail. Until today, though, playback was restricted to major media platforms (like Netflix).
What may have irritated Apple iPhone 12 video shooters in the last year is that, although being able to shoot in Dolby Vision, sharing that content in full quality was difficult: users were unable to upload and share those videos online in their full quality.
Anyone who shoots a Dolby Vision video on their iPhone can now share and playback that content on Vimeo, allowing videos to be seen in the same picture quality intended by the creator.
Dolby Vision videos shot on iPhone 12 or iPhone 13 series and edited in iMovie or Final Cut Pro can now be uploaded natively. Vimeo will recognise and play Dolby Vision films on all compatible Apple devices, including iPhone 8 and later on iOS 14, 2nd generation iPad Pro and later, Apple TV 4K on vOS 14 linked to a Dolby Vision TV, and Mac on macOS BigSur or later.
You can now post any Dolby Vision HDR videos you’ve made on your iPhone 12 directly to Vimeo without having to go through any additional procedures. Currently, anyone can sign up for a free basic Vimeo account.